With the increasing competition, SMS marketing has become a need for almost every type of business. If you are also the one who is planning to avail the SMS marketing services but you are confused whether you should really make use of these services or not, reading out some of the SMS marketing case studies can help you in making the right decision. If you are unable to understand the concept of the SMS marketing, this write-up would help you in understanding the rise of SMS marketing. SMS marketing came into existence because people nowadays spend most of their time on their mobile phones. Lookout for the best SMS Marketing Company in your area today and avail the benefits of SMS marketing.
Here are some of the top case studies that prove SMS Marketing actually works:
i) UK Pizza Hut:
It is a case study where Pizza Hut combined SMS text marketing and geo-fencing for a period of 15 months. During this period of 15 months, Pizza Hut established geo-fence locations within the distance of a half-mile radius of every Pizza Hut branch. Customers who were within a half-mile of Pizza Hut location and had registered for SMS messaging used to receive a promotional SMS on their mobile phones. The SMS marketing campaign came out to be 4.4 times efficient than all other marketing campaigns like online ads or TV ads.
ii) Taco Bell:
Taco Bell also availed the SMS marketing services and was successfully able to gain around 13,000 SMS subscribers in the first 5 weeks of the campaign only. They gained more subscribers by offering a free of cost Frutista Freeze with the order of any food item after the subscription. Taco Bell advertised their SMS campaign via various traditional sources like print, radio, and television.
Avenue that is one of the popular women’s clothing stores offered their shoppers an MMS coupon worth $5 on the next order when the shoppers joined their MMS campaign. After the launch of the campaign, 6600 % ROI was reported from this MMS campaign.
The SMS marketing campaign launched by Ford in the year 2011 gained a conversion rate of 15.4% that was the remarkable result for any business. Ford advertised about their SMS campaign in the newspaper in which they asked readers to send an SMS “FORD” to 63611 to know more about Ford vehicles. Once the readers used to send this message, they were asked to reply which Ford model they are interested in, their name, and zip code so that a local dealer could get in touch directly with the sender of the message. This campaign got success because it made it easier for the interested users to receive information from the convenience of their mobile phones.
The SMS marketing case studies discussed above in the write-up make it clear that the SMS marketing campaign is one of the most effective tactics to run a business successfully. If you really want to get benefited with SMS marketing services, get in touch with SMS World which is the most renowned bulk SMS provider & the company offers the best possible solutions for SMS marketing services.